System · Presencia

Digital presence and transformation

From strategy and content to the website and, when the project calls for it, a platform of your own. Technology is part of the same solution.

A digital presence system is the full infrastructure an organization needs to exist, communicate and grow online — strategy, content, filming, editing, publishing, a website and, when the project calls for it, a platform of its own — built as a single solution where technology and marketing are part of the same whole.

Another important part of what we do is building the digital infrastructure an organization needs to exist, communicate and grow.

What it solves

This can range from a website to digital platforms developed specifically for a project. Asaulia’s experience includes projects where the client needed far more than social media: in those cases we have developed the complete digital presence — strategy, content, filming, editing, publishing, website and, when the project calls for it, even a platform of its own.

This means we can support an organization from the moment it needs to build its presence to the moment it needs a technology tool to run the operation. Technology, then, does not sit apart from marketing. It is part of the same solution.

How the chain works

  • Strategy. What to communicate, to whom, with what narrative and identity.
  • Content. Planning the pieces and the calendar.
  • Production. Filming, design and editing.
  • Publishing. Social media, the website and whichever channels the project needs.
  • Platform. When communicating is only the start: the tool the organization runs on.

Custom technology solutions

Not every organization can meet its needs with an off-the-shelf tool. Technology development never happens in isolation: we start by understanding the problem and then determine what kind of tool can solve it. In some cases a website will be enough; in others a platform has to be built; in others, existing tools need to be integrated; and in others it makes sense to bring in automation or artificial intelligence. Technology is a means to solve the problem, not an end in itself.

Where it’s in use today

At Florida, Asaulia developed the complete digital presence: content, filming, editing, publishing, website and platform.

Capabilities that come together

Creativity, marketing, technology and strategy.

Frequently asked questions

Does Asaulia build websites?
Yes, and also platforms built around the specific needs of an organization. We start by understanding the problem and then decide whether a website is enough, a platform is needed or existing tools should be integrated.
What does content production include?
Planning, filming, production, editing and publishing pieces for social media, along with the communication strategy that holds them together.
Why “digital transformation” rather than only “presence”?
Because in several projects the client needed far more than social media: the complete presence ended up including a technology tool to run the operation. That jump — from communicating to operating — is the transformation.